Blogger in Command :)

Gautam has written a post on Chief Blogging Officer here. Sounds fascinating !!! ? Yes, it does and if you look at how some organizations are also investing in it, it also seems realistic.
However, there is a need to inspect this more.
The question is not "Do we really need a CBO " (If thats the acronym or whatever other name we might use), but how best we can use such a person both for internal and external purposes. I would like to touch upon former, as a lot has been written about external purposes here

We do see an increasing number of people connecting around the world with blogs. Blogs are being seen as a powerful medium of connecting. Organizations are dedicating space for blogs on their webesites and encouraging information exchange. This would create virtual communities of thoughts, this is where a CBO would be playing a role- How to channelise these communities in a meaningful way for the benefit of the organization.

Another aspect would be Blog Information Management, blogs would produce a lot information, expert opinions. A Chief Blogging officer and may be his team (Lets call it Blogging Department for now) would need to identify experts, there may also be a need for a corporate guideline on blogging and policies related to blogs. Once done, there would be a need to sync it up with KM initiatives so that information is available in a systematic manner. Not to forget how to create Social communities (internal and external), manage them and also at the sametime identify newer sources of connecting, communicating and sharing.
Now what kind of skills would be required. Would the person who would be made a CBO need to have a blog of his own. Well that may not be a real criteria, but somebody who understands blogging world would definitely be a right candidate, coupled with a lot of other competencies including the likes of networking.
Quite a task ? But thats why roles are created, isnt it ?
So definitely a good career option for those who want to extend their careers to a new dimension !!!