Web 2.0 Enterprise - McKinsey Report

If you read this McKinsey report, you would be wondering whether you are caught in another hype !!!

Web 2.0 which started with experimental adoption of tools has now come to a level where its being adopted as a broader business practice. However here is the result of the survey conducted by McKinsey, which says that

Only 21 % of respondents are satisfied with Web 2.0 tools
while 22 % respondents are dissatisfied with these tools.

Considering the fact that these are still early days, this skew towards dissatisfaction is definitely not a good sign, specially when Web 2.0 would mean heavy investments into not just the technology but also the practices and the way they are delivered.

What is interesting to note is the fact that Fundamental Changes have happened in the organizations which have expressed satisfaction. These companies have leveraged Web 2.0 tools to effectively bring change management and redesign org structures while becoming open to customers becoming a part of their innovation process.
Does this mean we would be again sitting upon a set of tools which only the best would be able to use and for others they would make no difference ??
What the report also points out is that " Blogs, RSS, Wikis and Podcasts" are the most widely adopted tools as business benefits are more visible in their usage. Also a large part of investment in Web 2.0 technology is in improving the internal facilities. Surprisingly this skew in adoption is more or less across the globe.
Another important factor thats pointed out here is the barriers to the usage of Web 2.0, some of the prominent ones being that of lack of potential understanding of financial returns, lack of infrastructure, incentives to adopt such technologies would cause problems for organizations to adopt the same.

So this seems to suggest that there are enough barriers to make the bubble burst ? Likely ? Not according to me..the reason is simple, I see Web 2.0 adoption as the next in the maturity value chain of ERP. Just like mature organizations first went in and adopted an ERP, so would it be for Web 2.0. Mature organizations with definite process chains would be early adopters.
However organizations would need to view this as an opportunity to transform their enterprises, bring about greater collaboration. Only then would they be able to get significant benefits from it.
Till then its Wait and Watch !!!