Remember the time you go for an interview from campus, you would have met a team from the recruiting organization that typically does a presentation sometimes more to tell about the company. Now contrast this with off campus or lateral recruitment, which might happen in a manner radically different.... With no human interface except the person who is probably interviewing you.
Yes, you can argue that there is no requirement for such an interface in most of the cases, but the person joining your organization may know a lot about his role but may have no clue on how well would he fit into the organization.
More and more organizations are therefore resorting to branding exercises becoming a part of recruitment drive at all levels. A trend of taking feedback on experience is the latest on this front. Organizations believe that feedback on the recruitment process and the face that recruitment organization shows is critical to the way the organizations perceive the brand.
What remains to be seen is how organizations would lend a balance between the technology at the same time ensuring the necessary human touch remains would be interesting moreso in times, when more and more recruiting would happen through other channels like social networks.
Interesting times ahead indeed !!!
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