How many of us would not have visited LinkedIn ? Orkut ? Facebook etc ?. Well if you have not, you are way behind times, because on these sites we are experiencing something that holds the promise to change the way we communicate.
Imagine those good old post days, when communicating used to be through letters. With the introduction of e-mail, people could read or write hundred letters in a day, then came Mobile messaging and people could connect with hundreds of people within few minutes.
Now with these social networking sites, you can connect, express and share with people across globe and at the same time make new connections !!!. So people who you never knew before or who you lost touch with are all on the same network and connected and all this in a few clicks. Isnt it amzaing.
Now for the wow effect, see the impact this can make on your life . For example,
my LinkedIn profile 205 connections gives me access to 2383300 people and since April 8th I have added more than 40,000 people in my network !!! Thats an astonishing number, if I am able to directly connect with even 1% people from this network, I would have made enough connections that would have sustained my earlier generation for a lifetime !! Sounds fascinating , doesn't it ?
Thats not all, the way this would impact workplace would be even more interesting. While organizations still struggle with the issue of letting free access to the web for employees. Outside the workplace, this is already becoming their biggest medium to connect.
There are organizations which block access to websites for fear of productivity, however there is already happening outside workplace which if systematically introduced into the workplace can actually raise productivity and innovation.
The problem is how to harness the power of social networking ?
1. To begin with lets give up this fear in our minds and let the access to internet be open ( I know i am raising more than a few eyebrows by saying this ) but control in all forms leads to more exploration (human tendency). So while organizations may do all they can to prevent employees from accessing networking, job sites the truth remains that outside work employees are hooked on to these sites, and its happening at all levels.
2. Another fact is that with the advacement of technology and the
next generation of web, technology would become as pervasive as mobile and any effort to block it would only lead to loss of productivity.
3. As I have already pointed before, the promise of this remains much bigger than the challenges it would create and it would be really interesting to see how organizations are able to move grey matter from an organizational context to a wider context. Sharing of expressions and opionions through blogs, chats and wikis would be difficult to stop and therefore the employees of next generation would be better informed and networked.
Having said this, some challenges still remain
1. What all employees should have access to ?
2. Should organizations restrict blogging and networking to internal employees or throw it open to the world wide web or should it be a combination of both ?
3. Does it have a security or competitive threat associated with it ?
A lot of these questions would soon find an answer, but Social Networking is here to stay and the impact would be more profound going forward than what we can imagine today.